Sky News reports:
Sky News expands Arc XP partnership to create next-generation app and website
The UK's biggest commercial news app will put video and personalisation at its heart under a new strategic partnership.
Matt Monahan, Arc XP President, said: "More people now find news through AI summaries and search results instead of going to the newsroom that did the reporting. Arc XP helps newsrooms win those audiences back, keep them, and grow revenue.
"With Sky News, we're building a video-led, personalised app and website that brings audiences straight to Sky's journalism, with Ask Sky News answering their questions from Sky's own reporting.
yeah right.
The real reasons for the move to video-led journalism are:
- No one can write anymore.
- No need to worry about spelling mistakes everywhere in the copy.
- Hijacking (i.e. requoting as fair-use) content is made harder because you have to listen to someone droning on before you can copy down the quote you want to use.
- Filming someone for a 2-3 minute clip is a lot easier than the writing editing process.
- The Ask Sky chatbot keeps 'readers' inside the Sky bubble (i.e. la-la land) so they can be served 'personalized' ads.
So it's quite understandable why Sky and many other 'newsrooms' (i.e. people reporting on press releases) are moving to this format and it's nothing to do with what their audiences want.
News reporting has 3 tiers:
- The newswires like Reuters and AP that 'newsrooms' subscribe to
- The newsrooms reporting on these press releases and their own 'exclusives'
- The commentators (like FNN and may other bloggers) who generally comment on newsroom reporting
Video-led 'personalized' news sites are really an attempt to cut out tier 3 and as a result, reduce perspectives and news diversity to what the MSM 'newsrooms' churn out.