It's interesting to watch Sky News convert its online news site into a bunch of podcast click-cards that you click to listen to some person drone on about something when it would be much quicker for the news audience to read it instead.
But apparently no-one has that kind of attention span any more and prefers to consume their news in audio form while they do the ironing or sit on the toilet with a tablet on their lap.
FNN has some ideas as to why Sky is converting from textual news articles to podcasts:
- They don't believe their readership can read.
- No need to worry about pesky spelling mistakes.
- It makes 'personalities' out of their podcasters.
- There could be an option to spin off these 'click-dicks' onto their own 'exclusive' podcast channel.
- It's the lazy way to present news as a kind of fake chat-show.
Bring back Reginald Bosanquet - the son of 'googly' Bosanquet - FNN says.
Oh and it's harder to quote from podcasts than it is from text thus discouraging unflattering re-posts that can be used on blogs like FNN.