The International Business Times reports:
'Rapid Demographic Change': British Surnames Lose Ground as Khan, Ahmed and Ali Rise in Baby Rankings
ONS figures for births registered between 1996 and 2025 show growing surname diversity among newborns
We don't suppose Jemima will be happy that her professional name has become as cheap as chips but all the Browns, Smiths and Jones will soon bask in the knowledge that their previously 'common' names will have increased cachet.
In 1996, Smith, Jones and Williams occupied the top three positions among baby surnames in England and Wales. Taylor, Brown, Davies, Evans, Thomas, Johnson and Wilson completed the top 10.
By 2025, the list looked notably different. Smith remained at number one, but Khan, Ahmed and Ali had entered the top 10, alongside Jones, Hussain, Singh, Williams, Patel and Kaur.
Of course names change over time Albert and Archibald are no longer the popular men's names that they used to be but another view is:
Rob Bates of the Centre for Migration Control described the figures as evidence of 'rapid demographic change', expressing concern about what the shifts could mean for the country's cultural heritage.
That's diversity for you.