After a man from Montecito, California was interviewed on Netflix by trauma expert Dr Gabor Maté, the great and the good are lining up to have their own therapy session conducted on TV for all to enjoy. This could become more lucrative than after-dinner speeches or naked webcamming.
This kind of 'reality' therapy hasn't really been seen on TV since John Freeman's interview of Gilbert Harding on the BBC's Face to Face program back in 1960.
Now online influencers everywhere are looking for their own TV therapy opportunity. FNN expects a raft of therapeutic reality shows. Not in the old Wife Swap style but real one-to-ones with tears and tantrums and everything.
However - as The Stranglers might say - The Money's no good/If you just get a grip of yourself. In fact, the money is really, really good, especially if you don't have a grip of yourself and are prepared to loosen it on TV.
What kind of money?
It's the kind of money that lets you buy property from Russian oligarchs, like Sergey Grishin (RIP), who was infamous for syphoning off billions from the Russian banking system in the 1990's - when the economy was gutted by various 'capitalist' schemes that made a few individuals very rich and the Russian people very poor - and investing elsewhere in countries that laid out the welcome mat for his ill-gotten gains - like the USA and the UK.
Isn't capitalism great?